For Software Founders
You're building the product and trying to sell it. Something's always getting neglected.
Building the product is already a full-time job. Sales, follow-up and onboarding become the work that happens when you finally come up for air. Steddi builds the systems that keep your pipeline moving while you stay focused on building the product.
Trusted by software founders across the UK
Sound familiar?
The pipeline doesn't die. It just goes quiet while you're doing everything else.
The pipeline doesn't die.
It just goes quiet while you're doing everything else.
Prospects lose momentum while you're heads-down building.
A great call. A promising demo. Then two weeks disappear while you're shipping. By the time you resurface, the opportunity has moved on.
Prospects lose momentum while you're heads-down building.
A great call. A promising demo. Then two weeks disappear while you're shipping. By the time you resurface, the opportunity has moved on.
You don't know where things stand unless you dig for it.
Which trials haven't converted? Which proposals are still live? If you have to check five different places to find out, your pipeline isn't under control.
You don't know where things stand unless you dig for it.
Which trials haven't converted? Which proposals are still live? If you have to check five different places to find out, your pipeline isn't under control.
Everything still comes through you.
Every follow-up. Every calendar booking. Every reminder. If the business slows down when you stop, you don't have a sales problem. You have a systems problem.
Everything still comes through you.
Every follow-up. Every calendar booking. Every reminder. If the business slows down when you stop, you don't have a sales problem. You have a systems problem.
Prospects lose momentum while you're heads-down building.
A great call. A promising demo. Then two weeks disappear while you're shipping. By the time you resurface, the opportunity has moved on.
You don't know where things stand unless you dig for it.
Which trials haven't converted? Which proposals are still live? If you have to check five different places to find out, your pipeline isn't under control.
Everything still comes through you.
Every follow-up. Every calendar booking. Every reminder. If the business slows down when you stop, you don't have a sales problem. You have a systems problem.
The Root Cause
You don't need another tool. You need a better system.
Most founders solve today's problem by buying another tool or hiring another person. It helps for a while. Then the business becomes even harder to hold together because nothing underneath has changed.
What founders usually try
A CRM. A sales hire. More tools stitched together with good intentions.
What founders usually try
A CRM. A sales hire. More tools stitched together with good intentions.
What founders usually try
A CRM. A sales hire. More tools stitched together with good intentions.
Why it doesn't last
Every new tool fixes one problem. Nobody fixes how the business actually runs.
Why it doesn't last
Every new tool fixes one problem. Nobody fixes how the business actually runs.
Why it doesn't last
Every new tool fixes one problem. Nobody fixes how the business actually runs.
What changes things
One joined-up system built around how you find, sell to and onboard customers.
What changes things
One joined-up system built around how you find, sell to and onboard customers.
What changes things
One joined-up system built around how you find, sell to and onboard customers.
The solution
Steddi builds the systems that keep your pipeline moving while you're building the product.
Your pipeline keeps moving while you're building.
Prospects get followed up, demos get booked and proposals get chased. Nothing goes quiet because you were deep in a sprint.
Your pipeline keeps moving while you're building.
Prospects get followed up, demos get booked and proposals get chased. Nothing goes quiet because you were deep in a sprint.
Your pipeline keeps moving while you're building.
Prospects get followed up, demos get booked and proposals get chased. Nothing goes quiet because you were deep in a sprint.
You always know what's happening.
See every opportunity, every trial and every next step in one place. No digging through inboxes or spreadsheets to work it out.
You always know what's happening.
See every opportunity, every trial and every next step in one place. No digging through inboxes or spreadsheets to work it out.
You always know what's happening.
See every opportunity, every trial and every next step in one place. No digging through inboxes or spreadsheets to work it out.
The business stops relying on you.
Sales, onboarding and customer communication follow the same process every time, whether you're involved or not.
The business stops relying on you.
Sales, onboarding and customer communication follow the same process every time, whether you're involved or not.
The business stops relying on you.
Sales, onboarding and customer communication follow the same process every time, whether you're involved or not.
Two weeks heads-down. Pipeline still moving.
Spend two weeks shipping product without worrying that every opportunity is waiting for you to come back.
Two weeks heads-down. Pipeline still moving.
Spend two weeks shipping product without worrying that every opportunity is waiting for you to come back.
Two weeks heads-down. Pipeline still moving.
Spend two weeks shipping product without worrying that every opportunity is waiting for you to come back.
What the system does
Everything that should be running around your product - running without anyone holding it together manually.
See every opportunity in one place.
Track every lead, trial, proposal and customer without switching between tools or wondering what needs to happen next.
See every opportunity in one place.
Track every lead, trial, proposal and customer without switching between tools or wondering what needs to happen next.
See every opportunity in one place.
Track every lead, trial, proposal and customer without switching between tools or wondering what needs to happen next.
Follow up automatically.
Prospects don't go quiet because someone forgot to reply. The right follow-up happens at the right time, every time.
Follow up automatically.
Prospects don't go quiet because someone forgot to reply. The right follow-up happens at the right time, every time.
Follow up automatically.
Prospects don't go quiet because someone forgot to reply. The right follow-up happens at the right time, every time.
Convert and onboard effortlessly.
Guide every new trial or customer through a consistent journey so no opportunity depends on who happened to be available that day.
Convert and onboard effortlessly.
Guide every new trial or customer through a consistent journey so no opportunity depends on who happened to be available that day.
Convert and onboard effortlessly.
Guide every new trial or customer through a consistent journey so no opportunity depends on who happened to be available that day.
Keep leads warm.
Leads who aren't ready yet don't get forgotten. They stay warm through structured sequences until the timing is right.
Keep leads warm.
Leads who aren't ready yet don't get forgotten. They stay warm through structured sequences until the timing is right.
Keep leads warm.
Leads who aren't ready yet don't get forgotten. They stay warm through structured sequences until the timing is right.
Know what's working.
See conversion rates, pipeline health and sales performance without building reports or updating spreadsheets.
Know what's working.
See conversion rates, pipeline health and sales performance without building reports or updating spreadsheets.
Know what's working.
See conversion rates, pipeline health and sales performance without building reports or updating spreadsheets.
Scale beyond the founder.
Create repeatable systems your team can follow as you grow, instead of rebuilding processes every time you hire someone.
Scale beyond the founder.
Create repeatable systems your team can follow as you grow, instead of rebuilding processes every time you hire someone.
Scale beyond the founder.
Create repeatable systems your team can follow as you grow, instead of rebuilding processes every time you hire someone.
How it works
Five steps. Then things start to feel a lot steadier.
01
We find where things are getting missed.
We look at how someone goes from first finding you to becoming a customer. Where do people go quiet? What are you chasing manually? What only happens because you remembered?
01
We find where things are getting missed.
We look at how someone goes from first finding you to becoming a customer. Where do people go quiet? What are you chasing manually? What only happens because you remembered?
01
We find where things are getting missed.
We look at how someone goes from first finding you to becoming a customer. Where do people go quiet? What are you chasing manually? What only happens because you remembered?
02
We map out a better way to run it.
We redesign the journey, step by step, and show you what we think should happen. You'll see the system before we start building it.
02
We map out a better way to run it.
We redesign the journey, step by step, and show you what we think should happen. You'll see the system before we start building it.
02
We map out a better way to run it.
We redesign the journey, step by step, and show you what we think should happen. You'll see the system before we start building it.
03
Then we build it for you.
CRM, pipelines, automations, forms, calendars, follow-up and reporting. We put the pieces together around how your business actually works.
03
Then we build it for you.
CRM, pipelines, automations, forms, calendars, follow-up and reporting. We put the pieces together around how your business actually works.
03
Then we build it for you.
CRM, pipelines, automations, forms, calendars, follow-up and reporting. We put the pieces together around how your business actually works.
04
We get it live and get your team using it.
We set everything up, move across what we need, connect your tools and show your team how it works. No handing over a login and leaving you to figure it out.
04
We get it live and get your team using it.
We set everything up, move across what we need, connect your tools and show your team how it works. No handing over a login and leaving you to figure it out.
04
We get it live and get your team using it.
We set everything up, move across what we need, connect your tools and show your team how it works. No handing over a login and leaving you to figure it out.
05
We work with you to make it better.
Once it's running, we support it, watch what's happening and improve the system as your business changes.
05
We work with you to make it better.
Once it's running, we support it, watch what's happening and improve the system as your business changes.
05
We work with you to make it better.
Once it's running, we support it, watch what's happening and improve the system as your business changes.
What software founders say
Real businesses. Real results.
Trades
“I spend most of my day on site, so getting back to enquiries and chasing quotes often happened late at night. Steddi has taken a lot of that off my plate and made the business feel much less reactive.”
Ben C.
Self-Employed Carpenter
Agency
“Before Steddi, every project ended up with a slightly different process. We had good people, but too much relied on remembering what needed to happen next. Having one system for enquiries, projects and follow-up has made the business feel far more organised.”
Obi N.
Founder, Software Development Agency
Software
“As an early-stage founder, you’re constantly switching between building the product and trying to win customers. Steddi helped us put some structure around the commercial side of the business so opportunities kept moving, even when the team was focused elsewhere.”
Martyn G.
Founder, Software Company
Trades
“The work was never the problem. Keeping on top of enquiries, quotes and customer communication was. Steddi has helped me stay organised without making the business more complicated.”
James R.
Self-Employed Builder
Trades
“I spend most of my day on site, so getting back to enquiries and chasing quotes often happened late at night. Steddi has taken a lot of that off my plate and made the business feel much less reactive.”
Ben C.
Self-Employed Carpenter
Agency
“Before Steddi, every project ended up with a slightly different process. We had good people, but too much relied on remembering what needed to happen next. Having one system for enquiries, projects and follow-up has made the business feel far more organised.”
Obi N.
Founder, Software Development Agency
Software
“As an early-stage founder, you’re constantly switching between building the product and trying to win customers. Steddi helped us put some structure around the commercial side of the business so opportunities kept moving, even when the team was focused elsewhere.”
Martyn G.
Founder, Software Company
Trades
“The work was never the problem. Keeping on top of enquiries, quotes and customer communication was. Steddi has helped me stay organised without making the business more complicated.”
James R.
Self-Employed Builder
Ready when you are
You keep building your product. We'll keep moving your pipeline.
You keep building your product. We'll keep moving your pipeline.
Book a free call and we'll look at how your sales process works today, where opportunities are getting stuck, and what we'd build to fix it. No pitch. Just practical advice.
30 minutes. No obligation.
FAQ